Phrases

The horror trailers for both "Sorority Row" and "Orphan" contain phrases that appear on screen during the fast paced sequences. These phrases provoke thoughts in the minds of the audience and create an eery sense of mystery. After having researched these two trailers and noticing that both contain phrases that effectively build tension and suspense, I am going to experiment with the idea of including phrases in my own horror trailer in order to see if they enhance the emotional effect that my work has on an audience.
The trailer for "Sorority Row" contained six shots in total that showed a phrase during sequences. These were "A PRANK", "NO ONE WOULD EVER FORGET", "A SECRET" AND "NO ONE WOULD EVER TELL". During a sequence that followed two more phrases appeared, these were "SISTERS FOR LIFE" and "AND DEATH". Every phrase used relates to the shots and reinforces the narrative as well as ensuring the audience are aware of what the film is going to entail.
Only two phrases appear throughout the whole trailer for "Orphan", these were both slightly longer than the short, sharp ones used in "Sorority Row" but still induced a mysterious nature. The two phrases that appeared in the horror trailer were "There's something wrong with Esther" and "You'll never guess her secret". The second of the two is very direct and aimed at the audience in a way that is more invading and personal than the other phrases. The use of a direct phrase puts the audience on edge as they are almost being challenged or confronted by the trailer.