Empire Film Magazine

I have observed various aspects of this front cover of Empire magazine. Empire is a British film magazine that is publihed monthly by Bauer Consumer Media. The very first issue of the magazine was released on sale in July of 1989, it is now the biggest selling film magazine in Britain and is also published in Australia, Turkey and Russia.

http://pix.ie/lyricis/419798

• The date and the price of the magazine are in very small font just above the title and are not very visible at all, this is because they are not as important to the consumers as the contents of the magazine is.

• The genre of the film featured on the cover is clearly horror, this is reinforced by the colour and font of the text, the red title enhances the eerie sense of the film whilst the statement that goes through the middle of the cover immediately gives the impression that the film is going to contain a lot of bloody violence and gore as it appears to be carved into something rather than typed.

• Just like most of Empire's magazines this issue also shows the feature photograph overlapping the title, this gives an overpowering effect showing that the film is such a hit that it is even better and more important than the magazine itself as the title is in the background in comparison to the photograph.

• The use of the phrase 'world exclusive' in the heading about the magazines main theme attracts customers as they believe that they cannot purchase the magazine along with its exclusive contents anywhere else.

• The fluorescent purple and green colours used for the variety of shapes and letters highlight the key information on the cover and draw attention to the most interesting parts of the cover, without these bright colours the cover would appear very dull and boring. Therefore this shows that simple things such as colours of font can make a huge difference to the success of the issue.

• Although there is text over the top of the photograph this does not take the main focus away from the image, where as if the image was smaller to ensure that the text could fit on the cover without overlapping with the photo it would not be as significant on the cover.

• The section of information at the bottom right corner of the cover in white font is clearly visible ad shows up against the dark background, the fluorescent green cross next to the text draws attention towards the text.

• The use of the word PLUS ensures the customers that there is more inside and not just the film featured on the cover, it also suggests to a certain extent they are going to recieve extra articles or information inside.

Sources of information from http://www.wikipedia.com/